Education
Bachelor of Arts
International Management
Master of Arts
Marketing Management
Master of Science
Computer Science
About me
''I am an enthusiastic digital marketer based in Berlin, with a multiple years of education in social and computer fields''
University Education 👨🎓
MA - Marketing Management
The Berlin School of Economics and Law
Germany (Berlin)
Grade: 2
Strategic Planning: Mastered market opportunity assessment using advanced tools.
Digital & Performance Marketing: Proficient in Google Analytics, Google Tag Manager, Google Ads, Facebook Business, SEO tools (Moz, SEMrush), Adjust, and Appsflyer.
Brand & Communication: Leveraged tools like Brandwatch, HubSpot, and Hootsuite to enhance brand equity and messaging.
Research & Data Visualization: Utilized SPSS, Qualtrics, and visual tools like Tableau and Power BI for insights and presentations.
Global Strategy: Adapted to international market nuances for optimized outreach.
Product Management: Developed lifecycle management strategies.
MSc - Computing
Teesside University
Czech Republic (Prague); England (Middlesbrough); Online
Grade: merit (Outstanding Student Award & Valedictorian Nomination)
Software Development: Proficient in a range of programming languages (Python, JavaScript), with experience in full-stack development, covering both front-end and back-end technologies.
Web Development: Skilled in creating dynamic and responsive websites using HTML, CSS, JavaScript, and frameworks such as React, Angular, or Vue.js. Experience with web design with Figma and WordPress
Data Science & Analytics: Proficient in data analysis tools and languages including Python (Pandas, NumPy), and SQL. Experienced in machine learning models and big data processing with TesnorFlow.
Cybersecurity & Network Management: Understanding of cybersecurity principles, network architecture, and protocols in GDPR. Experienced in network security, penetration testing, and vulnerability assessment.
Artificial Intelligence & Machine Learning: Familiar with AI and ML concepts and applications, skilled in implementing and training machine learning models using TensorFlow and PyTorch.
Project Management & Agile Methodologies: Strong in managing computing projects with Agile and Scrum methodologies, adept at leading teams and managing project timelines effectively.
BA - International Management
Teesside University
England (Middlesbrough)
Grade: Second Upper (2:1)
Marketing & Analytics: Proficient in tools like Google Analytics, Tableau, and Google Data Studio. Developed strategic marketing campaigns in Google Ads leveraging advanced data insights.
Technical Skills: Acquired coding expertise in Python 3, SQL, and HTML/CSS, integrating them for data-driven decision-making and web enhancements.
Statistical Analysis: Mastered statistical methods tailored for data science, enhancing data interpretation and predictive analysis.
Business Acumen: Honed business methods and presentational skills, equipping for managerial roles in marketing. Achieved fluency in German, bolstering international communication capabilities.
Leadership: Served as a Student Ambassador and member of the Volunteer Club, fostering teamwork, project management, and effective communication skills.
Courses Completed 👨🎓
Business Intelligence Career Path / Codecademy
Google Ads Search Certification / Google
Advanced SEO / HubSpot Academy
Data Scientist Professional / DataCamp
Digital Marketing / University of Illinois Urbana-Champaign
Machine Learning / Stanford University
Google UX Design / Google
Search Engine Optimization (SEO) / University of California
Google Digital Marketing & E-commerce / Google
Data Scientist: Inference Specialist / Codecademy
Applied Data Science with Python / University of Michigan
Data Scientist: Machine Learning / Codecademy
IBM Data Science / IBM
Facebook Marketing Analytics / Meta
Google Data Analytics / Google
Data Scientist: Analytics Specialist / Codecademy
Statistics with Python / University of Michigan
Facebook Social Media Marketing / Meta
Google Project Management / Google
Social Norms and Social Change / University of Pennsylvania
Investment Management / University of Geneva
Israel Business Diploma / The Jewish Agency for Israel
🥰 What My Clients Say 🥰
Skills 💪🧠
Website Development 🖥️
Ads Management 🏆
Tracking and Cookies 🎯
Languages 🗣️
My Experience 📈🚀
2024-Present
Head Of Online Marketing
At PassportCard Europe, I lead online marketing efforts, driving growth across social media, website optimization, and Google Ads. I collaborate with agencies, implement advanced tracking with GTM and GA4, and guide a team in executing performance marketing strategies to boost lead generation and customer engagement, all while maximizing ROI.
2021-2024
LIZ SMART OFFICE
Performance Marketing Manager
I have responsibly led a digital part of the marketing at the company focusing on generating the leads through website development, google ads campaigns and the proper tracking with GTM and GA4.
2019-Present
Freelancing
Freelance in Digital Marketing
I have worked in freelancing in digital marketing with a number of as big as well as small clients undertaking the projects from website development to ads accounts management.
2021-2021
Marketing Analyst
I was responsible for the analytical part of our marketing campaigns, mainly focusing on the creation of the dashboards on Google Data Studio and optimising the google Ads Campaigns.
2020-2021
Ralph Lauren
Junior Marketing Manager
I was a part of an amazing marketing team and worked together with them to help design and develop our marketing campaigns on various of platforms.
Medium blog
How AI is Paving the Way for Mars Colonization
Michael Zats
That and much more in MY MEDIUM BLOG