Hello, my name is

Michael Zats

Digital Marketer 👾

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résumé
Portfolio
Michael Zats I Digital Marketing

About me

''I am an enthusiastic digital marketer based in Berlin, with a rich experience of over 5 years in Digital Marketing''

What Can I Do For You?

WordPress Js-square Html5 Css3-alt Figma Elementor

I develop professional & beautiful websites 🧑‍💻

With years of experience in design in Figma and web development on WordPress with Elementor. I have mastered the skills of understanding client requirements according to the latest trends. I have worked with businesses from different niches so you can rely on me for yours. I will make you fully functional website with all plugins and the hosting done from my side.

I’ve spent most of these years working across different areas of design like front-end development, landing pages, email design. Having worked on various freelance projects that are already live, I can help you with the best possible suggestions and ideas that we can proceed with. With me, you aren’t forced to accept anything. I give you a variety of options we can work on together.

I also manage advertising accounts on platforms like Google Ads, Facebook Ads, LinkedIn Ads and Bing Ads,  leveraging data-driven strategies to optimize campaigns for maximum ROI. With a focus on targeted, engaging ads and continuous performance analysis, I ensure effective use of your advertising budget, especially by providing dashboards of performance in Google Data Studio and GA4.

Keeping up with the latest digital marketing trends, I provide strategic ad management that enhances your online presence, complementing my web development expertise.

Ad Google Facebook Linkedin Blog Chalkboard-teacher

I manage your ads accounts on Google Ads, Facebook Ads etc 🚀

Tag Cookie-bite

I set up Tracking with GTM & Cookies Consent GDPR 📌

I also specialize in setting up tracking with Google Tag Manager, ensuring precise and comprehensive data collection & Cookies Consent based on GDPR. My expertise in configuring and customizing tags, triggers, and variables allows for detailed tracking of user interactions and website performance based on your privacy criteria as GDPR etc.

This enables informed decision-making and enhanced digital strategies, seamlessly integrating with my broader web development and advertising management services.

🥰 What My Clients Say 🥰​

Working with Michael was my pleasure, as he not only designed and developed our website from scratch, but also has been helping us with our marketing campaigns! Besides, Michael managed to deliver an outstanding work sooner than expected with an effectively communication.
Hi-skills I Programming Bootcamps I Denis Golubev
Denis Golubev
CEO of Hi-Skills GmbH
Michael delivered exceptional results as a freelance web developer, building a comprehensive site with advanced tracking, targeting, and SEO optimization. highly recommend Michael for any project needing technical precision and strategic SEO insights.
Daniel Ive
Project Manager at Ach Gadol
I needed a person who could set up a selling website with some marketing on instagram for my instagram blog, Michael created the website I loved! Helped me to make a right strategy and did payed social that turned out to be a great successes! I hope to work with him again later on : )
Mark Kreis
Influencer

Skills 💪🧠

Website Development 🖥️

Wordpress
95%
Figma
90%
Elementor
95%
Hosting
100%
Cookies
85%
JavaScript
75%
HTML & CSS
95%
UX/UI
100%
SEO
100%

Ads Management 🏆

Google Ads
95%
Facebook Ads
85%
LinkedIn Ads
85%
Bing Ads
90%
TikTok Ads
75%

Tracking and Cookies 🎯

Google Tag Manager
90%
Facebook Pixel
85%
Linkedin insight tag
85%
Google Analytics 4
95%
Consent Tool GDPR
80%

Languages 🗣️

English
100%
Russian
100%
German
90%
Czech
50%
Hebrew
30%

My Experience 📈🚀

2024-Present
PassportCard Europe

Head Of Online Marketing

At PassportCard Europe, I lead online marketing efforts, driving growth across social media, website optimization, and Google Ads. I collaborate with agencies, implement advanced tracking with GTM and GA4, and guide a team in executing performance marketing strategies to boost lead generation and customer engagement, all while maximizing ROI.

2021-2024

LIZ SMART OFFICE

Performance Marketing Manager

I have responsibly led a digital part of the marketing at the company focusing on generating the leads through website development, google ads campaigns and the proper tracking with GTM and GA4.

2019-Present

Freelancing

Freelance in Digital Marketing

I have worked in freelancing in digital marketing with a number of as big as well as small clients undertaking the projects from website development to ads accounts management.

2021-2021
Rami Levy Hashikma

Marketing Analyst

I was responsible for the analytical part of our marketing campaigns, mainly focusing on the creation of the dashboards on Google Data Studio and optimising the google Ads Campaigns.

2020-2021

Ralph Lauren

Junior Marketing Manager

I was a part of an amazing marketing team and worked together with them to help design and develop our marketing campaigns on various of platforms.

My résumé

Learn More

Portfolio (Websites) 🖥️

Michael Zats I Digital Marketing I Sunglasses Store
Michael Zats I Digital Marketing I Programming Course
Michael Zats I Digital Marketing I MB

And many More!

Case Studies 📝

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Ads Management 🏆

Google Ads Case Study: Leads Increase by 182%
Instagram Ads Case Study: Purchases Increase by 117%

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Tracking & Cookies 🎯

Google Tag Manager: Setting tracking for specific unique variables to track conversions for google ads.
Cookies Consent GDPR: Setting cookies consent based on GDPR, creating cookies consent banner.

Let's Get in Touch! 🧑‍💻

Phone

‭+49 173 5923282‬

Email

michael.zats@zats-digital.com

Socials

Medium Linkedin Github Behance Instagram Tiktok
How AI is Paving the Way for Mars Colonization
Medium blog

How AI is Paving the Way for Mars Colonization

Ever since humans cast their gaze towards the stars, the dream of Mars colonization has been deeply embedded in our collective imagination. Picturesque landscapes painted in shades of red, alien…

Michael Zats

That and much more in MY MEDIUM BLOG

MEDIUM BLOG